Ring in the New Year in the Heart of Waikīkī

Royal Hawaiian Center invites you to begin the year with good fortune and great deals with its Lucky Bag promotion which kicks off with a traditional taiko drum performance at 9:30 a.m. in The Royal Grove. 

On Monday, January 1, 2024, and Tuesday, January 2, 2024, participating merchants will offer significant discounts on lucky bags sold for half their retail value.

Photo: Courtesy of Royal Hawaiian Center

Lucky Bag traces its roots back to a Tokyo department store in the early 20th century and has since evolved into one of the most popular New Year traditions in Hawaiʻi and Japan.  

 The cultural tradition is inspired by the belief that people’s lucky bags reflect the good fortune they’ll enjoy in the new year. To celebrate the new year, merchants sell their lucky bags for up to half the retail price. The catch? The bag’s contents are kept secret until shoppers purchase them!  

Photo: Courtesy of Royal Hawaiian Center

Lucky Bags will range from a few dollars to a few hundred dollars, depending on the merchant. No matter which stores they visit, however, shoppers will be treated to an item that’s worth up to twice as much as they paid for it.  

Quantities are limited, so shoppers are encouraged to arrive early to participate in this beloved tradition. 

Bags are limited, so shop early, save big, and get lucky! Merchants scheduled to participate in Lucky Bag 2024 include:  

• ABC Store 
• Dean & Deluca 
• Harbors Vintage 
• Island Slipper 
• Jimmy Choo 
• Junbi 
• kate spade new york 
• Kira x Miffy 
• LeSportsac 
• Lole  
• Love Renaissance 
• Original Grail 
• Royal Hawaiian Quilt 
• Tim Ho Wan  
• Tory Burch 

 For a full list of participating merchants, visit royalhawaiiancenter.com. 

Photo: Courtesy of Royal Hawaiian Center

Through January 7, shoppers will also have a chance to receive exclusive branded items as part of its holiday gift with purchase. Shoppers who spend $250 in combined receipts will receive a scarf designed by local artist, Jana Lam. Shoppers who spend $1,000 or more in combined receipts will receive an exclusive Raffia tote Bag. Receipts from purchases can be redeemed at Helumoa Hale Guest Services on the first level.  

While supplies last. Some restrictions apply. For additional details, please visit royalhawaiiancenter.com 

 FREE Kamaʻāina & Military Parking 

For Kamaʻāina and Military with a purchase of $10 or more from any of the center’s merchants, will receive three free hours of parking. To participate in this offer you must bring your same-day receipt and your local resident/military ID to Helumoa Hale, to receive your validation. Helumoa Hale is located on Level One, Building B across the stage in the Royal Grove. 

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